DOWNTOWN SANTA MONICA

Downtown Santa Monica (DTSM) is an iconic, world-class shopping, dining and entertainment destination located just steps from the beautiful Pacific Ocean as well as home to the highly visited Third Street Promenade.

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DTSM, Inc. was in need of a brand revitalization which included digital, print and outdoor advertising. The goal was to design and implement a cohesive advertising campaign which showcases DTSM, Inc’s diversity, promote local businesses and drive tourism to Downtown Santa Monica. We created a fun, yet sophisticated design utilizing local imagery — highlighting the unique amenities that Downtown Santa Monica has to offer.

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