Founded in 1925, the Bel-Air Country Club is a private club, rich in tradition, that offers an outstanding golf experience with an unmatched membership that fosters camaraderie. Today Bel-Air Country Club is one of America’s most exclusive and premier clubs. It is an oasis in the urban spread that is Los Angeles, snuggled within the residential community of Bel-Air.

IDENTITY  |  PRINT  |  WEB

CHALLENGE

SOLUTION

Bel-Air Country Club came to Russo Design for a full brand overhaul, including logo, website redesign, quarterly newsletters and invitations for the club's members.

We created a website that was steeped in the club's rich heritage by showcasing archival photography as well as art directing new  photography highlighting their golf course, dining and club amenities.