Downtown Santa Monica (DTSM) is an iconic, world-class shopping, dining and entertainment destination located just steps from the beautiful Pacific Ocean as well as home to the highly visited Third Street Promenade.


DTSM, Inc. was in need of a brand revitalization which included digital, print and outdoor advertising. The goal was to design and implement a cohesive advertising campaign which showcases DTSM, Inc’s diversity, promote local businesses and drive tourism to Downtown Santa Monica. We created a fun, yet sophisticated design utilizing local imagery — highlighting the unique amenities that Downtown Santa Monica has to offer.

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