CHALLENGE

We were tasked with refreshing Santa Monica Seafood's identity and truck signage while staying true to it's historic legacy. With the expansion of their retail markets, we created new product packaging for sauces, dressings and canned goods.

SOLUTION

Create a modern identity system that would be easily recognizable from their fleet of trucks to store signage and new packaging. The new product line is sold in Santa Monica Seafood cafés and select Pavilion's markets.